You know that sinking PR feeling…  You have a great story and you want to get it out there but the journalists just won’t play ball – they turn your masterstroke around and your client’s story goes downhill rapidly.

Well, that just happened to Logitech when it announced the production of its one billionth computer mouse.  The BBC used this opportunity to highlight the fact that analysts believe that the introduction of multi-touch interfaces heralds the death of the mouse.

You win some, you lose some.  Congratulations anyway to Logitech for producing a billion of anything.