ip.access has appointed technology PR agency Wildfire to help the company communicate its unique proposition to the telecoms industry and enterprise customers. The campaign will centre on two highly disruptive product lines, Viper small cells and Presence for ‘micro-proximity’ data that build on ip.access’ heritage of mobile infrastructure innovation.

The award-winning Viper™ small cell platform – an integrated, multi-operator 3G/4G RAN solution is set to redefine the mobile infrastructure market and open up a host of new commercial opportunities for the provision of indoor cellular coverage. Presence is the only field-proven solution specifically focused on driving carrier data monetisation strategies based on micro-proximity data capture.

Both Viper and Presence have the potential to radically redraw the commercial map of the telecoms industry, opening up new revenue opportunities for operators, third party service providers and enterprises alike.

Wildfire has been appointed to demonstrate the value of ip.access’ innovation and support the company in capitalising on the opportunities presented by Viper and Presence.

Emmanuela Spiteri, Senior Marketing Manager, ip.access, said “It is crucial that we differentiate ourselves in the market with our disruptive vision for the industry. Wildfire has demonstrated it has the in-depth knowledge of the telecommunications industry we need from an agency partner to support us as we significantly ramp up our commercial activity around Viper small cells and Presence.”

“We recognise the profound nature of ip.access’ proposition and our aim is to deliver campaigns that put ip.access firmly at the centre of the conversation when it comes to the future of the mobile infrastructure industry,” commented Andrew Shephard, Director, Wildfire.