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Here Kitty, Kitty!

Posted by putsimply on 28th May 2008

Now this is what I call good PR – something that gives the public a warm, happy, soft feeling and brings in the punters.

When a failing Japanese railway promoted the station cat to Station Master its fortune was turned around by the public using the railway to see the cat in the hat. Now it has achieved worldwide coverage with the story.

Now I am asking myself which client could a stunt like that work for?