It’s true! I’m not spinning you an electronics PR yarn!

The European Semiconductor Industry Association (PDF) and Electronics Weekly have just published figures showing that European semiconductor sales amounted to USD 3.125 billion in May 2014, an increase of 10.1% versus the same month one year ago. The European market grew even faster in dollar terms than the world as a whole in May.

The wireless market and strong demand in the areas of Discrete, Total Analog, Total Logic, Total MOS Micro and Optoelectronics are cited as the key drivers for this growth.

Now we’re used to the fact that consumer electronics behemoths like Samsung and Apple (amongst others) have given rise to a huge market for semiconductors in APAC and the US with Europe often de-prioritised, especially given the wane of brands like Nokia.

However, it’s good to see Europe making a comeback and becoming an important market for semiconductor supplier once again.

Probably a good time to be thinking about electronics PR?