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Europe now a booming market for semiconductors

Posted by Chris King on 10th July 2014

SemiconductorsIt’s true! I’m not spinning you an electronics PR yarn!

The European Semiconductor Industry Association (PDF) and Electronics Weekly have just published figures showing that European semiconductor sales amounted to USD 3.125 billion in May 2014, an increase of 10.1% versus the same month one year ago. The European market grew even faster in dollar terms than the world as a whole in May.

The wireless market and strong demand in the areas of Discrete, Total Analog, Total Logic, Total MOS Micro and Optoelectronics are cited as the key drivers for this growth.

Now we’re used to the fact that consumer electronics behemoths like Samsung and Apple (amongst others) have given rise to a huge market for semiconductors in APAC and the US with Europe often de-prioritised, especially given the wane of brands like Nokia.

However, it’s good to see Europe making a comeback and becoming an important market for semiconductor supplier once again.

Probably a good time to be thinking about electronics PR?

Chris King

Chris’s extensive experience of agency PR, ‘can-do’ attitude and track record for achieving outstanding results time after time make him a firm favourite amongst clients. His PR degree and natural teaching skills makes him a popular team leader and an expert mentor.