The industry and consumer PR campaign will engage high potential students and build credibility.
The UK’s most successful online blended learning college for games design and development, Train2Game, has selected technology PR agency EML Wildfire to build awareness and enhance the public perception of games development, and help attract the highest calibre of student to a thriving UK industry. Working closely with TIGA, the trade association for UK games industry, the tech PR specialist will establish Train2Game as an authority on the market and promote games development as an attractive career opportunity.
This summer, the first wave of Train2Game alumni will begin their careers, and as ambassadors and a testimony to the high calibre training provided by Train2Game they will form a core part of the PR programme. The technology PR agency will implement a comprehensive, integrated PR plan – spanning traditional channels like print and radio alongside a tightly focused social media strategy to support and grow the Train2Game community.
Marketing director of Train2Game, Mike Head comments: “With the first wave of our students graduating this summer, we want to demonstrate to the industry the calibre of our courses and the opportunities we can provide to top class students pursuing a career in games development.
EML Wildfire completely understood this opportunity, presenting the right mix of passion and industry knowledge to give us the confidence they were the right team to help us educate the market and establish credibility for our brand.” EML Wildfire director and account lead, Debby Penton, said: “With the cost of a traditional university education now escalating beyond the reach of many families, Train2Game’s blended learning offers a credible and affordable alternative, while maintaining first class educational and training standards. Our job is to create a high impact campaign that will help put games development on the agenda of education and careers journalists, influencers and bloggers, and establish Train2Game at the heart of that discussion.”
About EML Wildfire
EML Wildfire is an independent UK-based B2B and consumer technology PR agency with a track record of international PR campaigns across the UK, Europe, the USA and Asia. Our expertise covers the enterprise, communications, electronics, design services, cleantech, digital and semiconductor technology sectors.
We combine traditional media relations with social media PR skills and marketing expertise, offering results-driven, measurable PR programmes that build market authority, engage target audiences and create sales opportunities across multiple channels.
We are headquartered in South West London on the banks of the River Thames with a presence in Cambridge, the UK’s technology heartland.
Train2Game has developed the world’s first blended learning courses, specifically designed for the games industry. Offering a full range of courses to learn how to be a Games Designer, Games Developer, Games Artist & Animator or Games QA Tester. Train2Game provides students with the opportunity to gain the right skills required by the fast-paced, dynamic interactive video games industry. About
TIGA is the trade association representing the UK’s games industry. The majority of our members are either independent games developers or in-house publisher owned developers. We also have games publishers, outsourcing companies, technology businesses and universities amongst our membership. TIGA was awarded ‘Trade Association of the Year’ and the ‘Member Recruitment Award’ at the Trade Association Forum Best Practice Awards 2010. TIGA has also been named as a finalist in the 2010 Chartered Management Institute (CMI) National Management and Leadership Awards in the category of ‘The Outstanding Organisation of the Year Award (SME)’. TIGA is an Investors in People organisation.
TIGA’s vision is to make the UK the best place in the world to do games business. We focus on three sets of activities: political representation, generating media coverage and developing services that enhance the competitiveness of our members. This means that TIGA members are effectively represented in the corridors of power, their voice is heard in the media and they receive benefits that make a material difference to their businesses, including a reduction in costs and improved commercial opportunities.