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Embedded World – the beginner’s guide

Posted by Andrea Berghäll on 2nd February 2016

From 23 – 25 February 2016, Nuremberg will again play host to Embedded World, the leading international trade fair focusing exclusively on embedded technologies. Over 900 exhibitors will descend on the the Nuremberg Exhibition Centre to present their latest products and innovations to over 25,500 visitors.

To take the stress out of your Embedded World adventure, we’ve put together a short guide of essential tips for newbies.

Getting to Nuremburg

The Albrecht Dürer Airport Nuremberg has been voted one of the best airports in Germany. Frequent fliers value the fast processing, the short distances and the good connection to the city centre and to the exhibition centre. From the UK you can fly direct from Stanstead (Ryanair) or London City Airport (BA/Air France).

The London city route is recommended for its excellent networking opportunity, the day before the conference starts it tends to be entirely filled by conference go-ers.

If you’re flying from Heathrow, you might want to consider a flight to Munich or Frankfurt and then catching a connecting train. In the UK this would be a nightmare but German efficiency means travelling by train is a dream. The fast cross country ICE will get you to Nuremberg Central Station in about two hours from either city.

When travelling to Nuremburg in February remember to wrap up and pack a scarf, as it’s likely to be snowy.

Hotels in Nuremburg get exceptionally busy at conference time, so it’s worth considering air bnb if you’re looking for somewhere to stay.

At the exhibition

Embedded World is held in the Nuremburg exhibition centre, which is about 25 minutes from the airport and 8 minutes from the central train station or Hauptbahnhof. You can reach the exhibition centre quickly and easily by public transport. The “Messe” stop on the U1 underground line is directly opposite the Mitte entrance of the exhibition centre.

From the Central Station, take the U1 towards Langwasser-Süd. From the airport, take the U2 towards Röthenbach and change to the U1 towards Langwasser-Süd at the Central Station.

The exhibition itself is set across five exhibitions halls, grouped into hardware, tools, application software and services. This year you can also find special shows covering electronic displays and M2M. For the first time Embedded World will also host a special presentation in Hall 4A on “Security for Embedded Systems”. Be it security for hard and software or protection against external attacks and against piracy, an increasingly important consideration for engineers.

A nice feature of Embedded World is student day, held on the Thursday, it attracts 1,000 final-year engineering degree students from all over the world all keen on finding interesting jobs in innovative companies. For companies struggling to recruit, student day could be very useful.

Day one at Embedded World ends with drinks in the main entrance hall. A chance to speak to fellow exhibitors and network. After that why not head into city and try one of the excellent restaurants… we’ve put together a list of some of our favourites here

More information can be found in the embedded world smartphone app for iOS and Android.

A few members of the Wildfire electronics team will be at Embedded World. Email us for an introduction.

Photo credit

Andrea Berghäll

Andrea Berghäll trained as a journalist and has worked in technology PR for over five years across a variety of IT and electronics clients, delivering high level campaigns.

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