If Halloween wasn’t scary enough, electronica is next week.
electronica describes itself as the world’s leading trade fair for electronic components, systems and applications – and it is fair to say that it probably is. If a well-known Danish beer did electronic exhibitions they would look like this.
The entire electronics universe (according to the show website) will be convening at a single location at Messe Munich from 8 – 11 November. This year the biennual event is even bigger than it was in 2014, with an extra hall adding in another 10,000 square metres of exhibitor space.
Exhibitors are now counting down the days, hours and minutes that they have left to finalise not just what is on the stand but all the press and social media activity they intend to put into action next week. Because today it is not enough to just turn up at electronica and wear your feet out on a stand or walking around – you have to make sure that everyone knows that you are there too.
At Wildfire we are old hands at preparing our clients for the ‘big show’ but we too get a frisson of excitement (or is it anxiety) as the time draws near. This year we will be supporting America II, Laird, Samsung Semiconductor and first time exhibitors Plexus with their press meetings and social media feeds.
When not on duty, Wildfire’s Andrew Shephard and Chris King will be walking the halls to see what is new and, maybe, sharing a few Munich ales along the way (it does come just after Oktoberfest after all).
Talking about what is new on ‘Planet e’ – electronica to you and I – the show has a focus on early stage companies with the Fast Forward Start-up Platform and the electronica Fast Forward Start-up Award. There will also be a joint exhibition stand under the banner of the Embedded Platforms Village.
Always popular at the show are the forums and this year there will be more than 130 presentations across five forums, highlighting what the movers and shakers think about the industry and its market.
If you are going to electronica and would like to meet up with Andrew or Chris give them a call on +44 20 8408 8000.