EML Wildfire has been hired for the annual event for the second year, following a successful campaign in 2010 to help launch the inaugural conference.
JUMP brings together top marketers from both online and offline marketing including advertising, PR, social media, TV and print, to debate how an integrated approach to marketing can deliver better results. Working alongside Econsultancy, the technology PR agency will use a range of traditional, digital PR and social media PR techniques to launch and drive awareness of the JUMP event. EML Wildfire will also run the media centre at the event itself, to be held October 12th in London.
Natalie Evans, EMEA Marketing Manager at Econsultancy said: “With EML Wildfire’s experience running campaigns for a range of digital marketing brands and its knowledge of the online and social media space, they were an obvious choice to collaborate with, for the second time, on the JUMP event. This year’s JUMP event is building on the successes of last year and the PR activity in the lead up to the event will play a key part in ensuring we meet our objectives.”
Debby Penton, Director at EML Wildfire said: “Our blogger outreach campaign for JUMP 2010 was incredibly successful and helped launch the inaugural conference. This year we’re leveraging digital and social channels, as well as more traditional methods, to make the JUMP campaign more interactive.”
EML Wildfire is a technology PR agency created following the merger of EML and Wildfire PR in May 2011 delivering consumer and business to business PR campaigns for technology brands. The agency has strong experience in the digital marketing space and has run technology PR campaigns for clients including dotDigital, dotMailer, EPiServer, Tealeaf, Realise Digital, Feedback Ferret and Econsultancy.
Notes to editors
About EML Wildfire
EML Wildfire is a brand new global technology PR agency born out of the merger between EML and Wildfire PR. Our expanded, purpose-built tech PR service offering ensures we create measurable success for tech brands in the digital age, by building integrated campaigns around our clients’ specific communications needs.
Our high impact consumer PR and business to business PR campaigns build market awareness, engage target audiences and drive sales for technology businesses across global markets. We combine sector knowledge, international PR experience and market insights with traditional, social media PR anddigital PR skills, to position our clients for commercial success.
Econsultancy is a community where the world’s digital marketing and e-commerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online. It was launched in 1999 and since then has grown to a dominant position in the digital marketing industry. Its website and blog attracts over 180,000 unique users per month and its range of courses and conferences are attend by over 3,000 marketers every year.
Econsultancy’s reports, events, online resources and training programmes help over 105,000 members make better decisions, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.