So I was interested today to see a quote from CNN’s US president Jonathan Klein suggesting that although rival Fox is currently winning the ratings war in the US, their real threat comes from Facebook:
“I’m more worried about the 500m people on Facebook versus the 2m on Fox. The people you’re friends with on Facebook or the people you follow on Twitter are trusted sources of information. Well we want to be the most trusted name in news. That’s a challenge and we have to rise to that challenge.”
In many ways, CNN probably shouldn’t see Facebook as a threat, more an opportunity. But, with AP already making strides in the direction of the western world’s most popular social network, it’s now time to act.
And if this is an opportunity for traditional media, then it is most definitely an opportunity for PRs and brands too…