Cloudbooking.com, the new online meeting room booking portal, has appointed technology PR agency EML Wildfire to drive mass consumer awareness at its UK launch.

EML Wildfire will promote the UK consumer launch of the website, to help drive traffic to the site and increase registrations. The website offers opportunities to both those looking to book a meeting room and those with space to hire. EML Wildfire will also be working alongside the Cloudbooking.com web team to ensure the site is fully search engine optimised. An ongoing content generation campaign will be central to this and will also help boost visitor engagement.

Cloudbooking.com will offer over 15,000 rooms to hire, including some of the UK’s quirkiest meeting venues. The service evolved when CEO, Gerry Brennan, identified a wider market opportunity after managing internal meeting room solutions directly with Lloyds, GE, The AA and Centrica through another venture, Just-Ask Services Ltd.

Brennan comments: “From the very first conversations we had with EML Wildfire, the team’s passion and creative thinking towards our brand shone through. It’s important for us to work with an agency that can be flexible and agile, but which also intrinsically becomes part of our business. It was clear EML Wildfire understood our culture and got our company ethos and we look forward to seeing where this working relationship can lead at launch and beyond.”

Debby Penton, Director at EML Wildfire, added: “There is no ‘go to’ leader in online meeting room bookings right now. Of course search engine visibility is critical, but we want to help Cloudbooking.com stand out in the marketplace in terms of brand personality and their high quality service proposition.”

About EML Wildfire

EML Wildfire is an independent UK-based consumer technology and B2B PR agency with a track record of campaigns across the UK, Europe, the USA and Asia. Our expertise covers the enterprise, communications, consumer electronics, design services, cleantech, digital and semiconductor technology sectors.

We combine traditional media relations with social media skills and marketing expertise, offering results-driven, measurable PR programmes that build market authority, engage target audiences and create sales opportunities across multiple channels.

We are headquartered in South West London on the banks of the River Thames with a presence in Cambridge, the UK’s technology heartland.

About Cloudbooking.com

Launched in 2013 Cloudbooking.com is the UK’s most creative meeting room booking service. With over 15,000 rooms available to hire, including some of the countries quirkiest set-ups alongside more traditional boardrooms they aim to offer a solution to every requirement. The site offers a unique ratings system, as you would find on similar travel websites, which allows users to rank the rooms they visit, giving others an open insight before deciding to book.