RIM has officially launched its BlackBerry App World online store. The media describes it as “delivering a broad mix of personal and business applications for users of its BlackBerry handsets.”

So what took them so long? I don’t even bother checking the iPhone apps store to see if anyone’s written something to do ‘this’ anymore – the answer is always “yes – how many variants would you like?”

I know Blackberry is a highly trusted brand and all that, but what’s wrong with making hardware that’s idiot proof, intuitive and useful for everything, not just work? There I didn’t mention Obama, G20 protests or April fool jokes once.