So this was the big weekend for all the wannabes out there in TV reality land with the exciting conclusions to ‘Britain’s got Talent’ and ‘I’d Do Anything’ (a true PRism).

It got me thinking, especially with the title of the latter, that there has to be a show in the making for PRs to compete in – a sort of Apprentice but PR focused rather than sales, with Max Clifford in the Alan Sugar role (still trying to think of the catchline).

Tasks could include positive PR for Amy Winehouse, raising the profile of Robbie Williams, crisis management for Terminal 5 and creating a ‘Day’ for Durex – the list is endless.

I can see potential here – Simon Cowell here I come (and Max is his PR, a shoe-in).