In our latest Wildfire labs report, we examine the problems of martech marketing and provide five top tips for how vendors and brands can build a better comms plan for their martech products.

But before you go and download that handy guide, here are 20 must-know stats about the martech landscape in 2021…

• Despite a huge number of acquisitions last year, there are still over 8,000 vendors operating in the martech space
• The average large enterprise has up to 120 tools in its martech stack
• 28% of marketers think that it’s critical to reduce the number of martech vendors they currently buy from
• 36% of marketers think that it’s urgent to use fewer tools for their marketing activities
• 36% of marketers say that analytics is the most important tool at their disposal
• Before coronavirus, one in five marketing organisations had plans to increase their spending on marketing technologies in 2020
• Despite plans to increase budgets, martech spending as a percentage of budget is down 10% since 2018
• 88% of marketing leaders want to accelerate the execution of their campaigns
• Only 24% of marketing leaders strongly feel their martech solutions are strategic enables for their business
• 36% of marketers say that analytics is the most important tool at their disposal
• 83% of B2B marketers have invested in data analytics in 2020
• 65% of marketers expect to use martech to improve ROI, making it their number one priority
• 57% of marketers expect to use martech to improve the efficiency of their marketing
• Spending on AI-based martech solutions is projected to reach $52.2B by 2021
• 83% of marketers upgraded or replaced at least one martech application in the last 12 months
• 52% of marketers believe that disparate systems are the biggest barrier currently holding their marketing back
• 18% of CMOs believe they’ll have to deal with budget cuts in 2021
• The average marketing technologist spends 10+ hours a week using a marketing automation platform
• Marketers only use 61% of the functionality available in their martech portfolios
• Market research and competitive insights were the number-one use for martech platforms in 2020

Want to learn more about how your martech brand can get noticed? Download Wildfire’s “Why martech brands suck at marketing” ebook for free.