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10 steps to a successful product review programme

Posted by Hannah Wright on 1st August 2013

When launching a new tech product, one of the most important steps to building credibility and supporting sales is to establish a comprehensive and effective reviews programme.

From EML Wildfire research (and decades of expertise) we know that expert product reviews exert huge influence over tech and gadget purchasing decisions, with 44% of consumers reading online reviews and 10% reading reviews in specialist magazines before they buy a product.

So how can you make sure your products get in the hands of the specialist media that are writing influential reviews? And how can we ensure the resulting content is accurate, positive and drives the consumer to make an active purchasing decision?

To help you out, we’ve put together a product reviews guide with 10 steps to achieving complete product review success – including some helpful advice from the media themselves!

The EML Wildfire Product Reviews guide is available to read in full and download here.



Hannah Wright

After joining in 2011, Hannah brings a wealth of experience across both consumer and B2B PR.