At Wildfire, we’re welcoming a new kind of recruit — synthetic team members. Built from behavioural science and AI, our personas simulate real-world customers, from CTOs to CMOs, helping us challenge assumptions, refine campaigns, and boost creativity. Discover how AI is transforming B2B PR into smarter, more human communication.

TechRadar Pro’s Mike Moore joined Wildfire’s latest AMA to share what it’s really like inside a 3,000-email inbox—and what PRs can do to stand out. From the power of personalisation to the pitfalls of AI pitches, discover his insider advice for building stronger, more human journalist relationships.

Wildfire’s Alex Warren, shares the story behind our refreshed brand identity — from a logo rooted in strategy and heritage to AI-powered tools that free creativity. Discover the lessons B2B tech brands can take from our rebrand.

Discover Wildfire PR’s refreshed positioning — Tech PR. Built for Growth. In this blog, our Strategy Director, Ben Smith, explains how our new focus, Think.Bold methodology, and 30+ years of tech expertise are helping brands achieve measurable business impact.

Wildfire’s second full year as a certified B Corp reinforces our commitment to people, purpose, and planet.

At Wildfire, we know great media relations go beyond coverage. In our latest AMA, journalist Michael Dempsey shares honest insights on pitching tech stories, building trust, and avoiding PR pitfalls. Discover why human angles, research, plain language, and respect for timing remain essential for successful tech PR.

Great media training goes beyond coaching your spokespeople — it starts with strong, simple messaging. In B2B tech, overcomplicated or vague messages can derail interviews before they begin. Discover why clarity, brevity, and memorable soundbites are the real secret to impactful media moments

The new B Corp standards raise the bar for transparency, accountability, and purpose — and tech PR must keep pace. With stricter requirements across seven key areas, comms leaders have a vital role to play. Discover how to align messaging with impact and build lasting trust through smarter B Corp storytelling.

AI is reshaping PR, but real transformation starts with culture — and that means leadership, not management. At the PROI EMEA AI Summit in Warsaw, we explored how agencies can embed AI mindsets. The key? Leaders who inspire curiosity, ethical thinking, and experimentation. AI success starts from the top.

What do journalists really want from a PR pitch? In our latest AMA, freelance journalist Dan Raywood shared insider tips on building trust, crafting smart pitches, and why job titles don’t necessarily define a good spokesperson. From surveys to spokespeople, here’s how to cut through the noise and land coverage that counts.

Tesla’s recent sales slump in Europe reveals how a sharp shift in messaging — particularly from high-profile leaders — can damage brand perception. As Elon Musk’s personal brand takes a divisive turn, comms pros are reminded: in tech PR, consistency and strategic messaging evolution are key to trust.