What it means to be the UK's leading tech PR agency in 2025
Inside Wildfire's award-winning approach
We are super proud to have been named best technology PR agency of the year by PRMoment for two consecutive years – 2024 and 2025. But this recognition represents far more than an industry accolade—it reflects decades of dedicated work that have shaped Wildfire into the agency we are today.
What does it actually mean to be considered the best, and why should that matter to ambitious tech brands?
Earning recognition as the UK's number one tech PR agency
The most credible industry awards can’t be bought—they must be earned through demonstrated excellence. Our recognition as technology PR agency of the year reflects what judges, clients, and journalists consistently observe: innovation, measurable results, trusted relationships, and meaningful impact.
Recognition from respected industry titles including PR Week, PRovoke, PRMoment, and the Sunday Times stems from proven results, client satisfaction, and our commitment to continuous improvement.
These accolades celebrate strategic thinking and outstanding outcomes, alongside the deep, enduring relationships and track record that help ambitious tech brands expand awareness, strengthen their reputation, and grow market share.
Wildfire's reputation wasn't built overnight. The agency has operated for decades, with leadership examining every aspect of our service delivery. Success requires more than strong client relationships, creativity, or solid financials alone. Through the longevity of the business, we've established robust practices, processes and values. This tenure has allowed us to demonstrate consistent excellence across every area of our operation.
Why team satisfaction drives exceptional client results
We believe outstanding results stem from engaged, motivated people. Our consultants aren't simply accomplished professionals—they're recognised as some of the most satisfied in the industry. This isn't coincidental. We consistently achieve top scores as a Great Place to Work and recently earned recognition as a Sunday Times Best Place to Work, reflecting years of committed leadership in creating an environment where people flourish.
A pivotal development was transitioning to 100% employee ownership in 2024, securing the B2B tech agency's future by ensuring independence and giving employees genuine influence over the agency's direction.
Since becoming employee-owned, Wildfire’s achievements include:
#54 UK's best workplaces (small)
PRCA workplace champions commendation
Re-certified Great Place to Work (98% score)
Best employee ownership transition commendation
Sunday Times best places to work
Employee engagement improvement with eNPS of 89
B Corp score increase of 41.8 points
11 wins from 21 shortlisted culture, agency, and campaign awards
What distinguishes working with Wildfire
True partnership: We integrate with your business, championing your mission and driving meaningful impact.
Measured results: Our award-winning work generates increased share of voice, significant headlines, and strategic counsel—never superficial coverage.
Client and industry endorsement: Clients and judges recognise our ability to combine digital expertise with the irreplaceable value of earned media relationships.
The future of tech PR at Wildfire
The communications landscape continues evolving rapidly. AI is already transforming how we discover, craft, and distribute news. At Wildfire, we're not pursuing technology that replaces talent with algorithms. Our philosophy remains straightforward: leverage AI to enhance our team's capabilities, not substitute for them.
PR fundamentally depends on authentic human connection. Even in technology sectors, features and functionality alone don't create compelling stories. Relationships and human insight drive the strongest client partnerships, elements that cannot be automated.
Experienced, well-trained consultants like ours understand the landscape and know how to develop and communicate narratives that resonate authentically. AI can accelerate processes, but only motivated and empowered teams can build the relationships, creativity, and trust your brand requires to cut through market noise.
We're committed to ensuring Wildfire remains the leading tech PR agency at the forefront of this evolution—balancing innovation with essential human capabilities.
Our investment priorities include:
Continuous training: Ensuring our consultants remain current with developments in technology, media, and communications.
Strategic AI adoption: Reducing repetitive administrative tasks for our team, enabling faster responses, and generating richer insights that inform high-impact campaigns.
Championing human creativity: In an era of AI-generated content, brands need distinctive stories crafted by people who understand how to earn attention, not merely capture clicks.
Results you can expect from the UK's leading tech PR agency
We transform strategic thinking into bold campaigns that generate conversation, build trust, and create demand. Whether you're shifting perceptions, entering new markets, or accelerating growth, we serve as the strategic partner you need for measurable impact.
We help ambitious tech brands:
Shift perceptions: When brands are pivoting, addressing misconceptions, or overcoming legacy assumptions, we support repositioning efforts, challenge outdated thinking, and generate renewed interest for long-term growth.
Seize new opportunities: Where brands are launching products or entering markets and need to establish credibility quickly, we develop compelling messaging and campaigns that drive awareness and demand.
Accelerate growth: For brands with solid reputations seeking greater ambition, we increase visibility, expand reach, and convert credibility into commercial impact.
Why independent, third-party recognition matters
In an industry saturated with "top 10" lists designed to influence search rankings, genuine awards carry significance. These cannot be purchased, only earned. This focus on building strong narratives that create real influence through bold storytelling, supported by credible statistics and proof points, represents a key quality to seek in an industry-leading tech PR partner.
If you're looking to partner with an award-winning, forward-thinking, and genuinely people-powered tech PR agency, we'd welcome the opportunity to start a conversation.
