Why Wildfire is the best B2B tech PR agency to work for in London (and we've got the awards to prove it)

Looking for the best tech PR agency to work at in the UK in 2025? Here's why Wildfire might just be your perfect match.

Wildfire is a great place to work… literally

Every tech PR agency claims to be a "great place to work." But when you've got a 98% Great Place to Work score and an employee Net Promoter Score of 89%, plus you’re named PR Moment’s Technology PR Agency of the Year for two consecutive years, the numbers start doing the talking for you.

Wildfire is an employee-owned PR agency

We're 100% employee-owned. That means there’s no mysterious shareholders pulling strings and no sudden trade sales that leave everyone wondering if they'll still have a job next month. When you work here, you have a genuine voice in what we're building and how we grow.

We’ve created a culture where your success directly translates to shared success, and where everyone has meaningful input into the direction of the business. And being an employee-owned tech PR agency also means we can offer a tax-free bonus when the company performs well.

Wildfire is a creative B2B PR agency

B2B tech PR has this reputation for being, well, boring. We've made it our mission to prove that wrong. We're not just winning awards for being a nice place to work (though we are), we're also winning creative awards for the work we do for clients.

As our CEO Debby Penton said in her recent PRMoment interview about our latest Tech Agency of the Year award win: “the fact we have won creative awards for our clients means that we are more than just the agency that can tell a good story about itself, we are an agency that does good award winning work for clients too.”

Our approach is simple: do a great job and make sure clients know you're genuinely on their side. When trust is there, the creative opportunities happen more easily. And when your team feels genuinely supported and valued, they're naturally going to produce better work that drives real impact.

Wildfire is the tech PR agency of the year 2025 (and 2024)

Here's what you won't find at Wildfire: complacency. Despite winning consecutive best tech PR agency, and Great Place to Work awards, there's this brilliant energy of "what's next?" We don't sit still. We're constantly investing in our team, our structure, our positioning.

That growth mindset isn't just about our own ambition (though we have plenty of that). It's about going above and beyond for tech PR clients who want to achieve real business impact. When you're working with people who share that drive to continuously improve and push boundaries, it's genuinely exciting rather than exhausting.

Wildfire is a B Corp PR agency

We're a certified B Corp PR agency, which means we're legally committed to balancing people, planet, and profit. Being employee-owned amplifies this because everyone genuinely cares about doing the right thing, not just hitting targets.

In 2024 alone, our team voluntarily drove initiatives that saw us volunteer 196 working hours to local causes (including packing 900 Christmas hampers), move to 100% renewable energy, and increase our B Impact Assessment score from 90.6 to 132.4. When your colleagues are actively choosing to make a positive impact, it creates the kind of workplace energy that's genuinely infectious.

Plus, we have five employee-led groups where people get autonomy and budget to shape the things they care about - from diversity and inclusion to innovation and community impact. It's not top-down corporate social responsibility; it's bottom-up activism with business support. If you’re looking to work for (or with) an ethical B2B PR agency, Wildfire is the place for you.

Wildfire has decades of experience

Wildfire isn't some shiny new startup that'll pivot next quarter or run out of money. We've been around for decades, which means we've had time to figure out what actually works. Good client relationships, solid financials, creative excellence, robust processes — it's not just one thing that makes us special, it's the compound effect of getting everything right over time.

The proof is in the numbers: we invest £1,590 per person per year in training (more than double the industry average), we've got very low staff turnover, and we achieved 21 award shortlistings in 2024 across agency, culture, and campaign categories. When you get the fundamentals right, the recognition follows.

Why this matters for your career

When you're looking at tech PR agencies in London, you're not just choosing a job — you're choosing the trajectory of your career. Do you want to work somewhere that's playing it safe, or somewhere that's actively shaping what comes next?

We're investing in our people because we know the old model of PR is fading away. The agencies that don't evolve will struggle. The ones that do… well, that's where you want to be building your expertise.

Work at Wildfire

Ready to be part of the UK’s best tech PR agency? We'd love to hear from you. Check out our Careers page for more info.

Working at Wildfire: Frequently Asked Questions

What does "100% employee-owned" actually mean for employees?

It means the business is run in the interests of its employees, giving everyone a genuine voice in how we operate and grow. No external shareholders means no surprise acquisitions, financial sanctions, or sudden strategic pivots that ignore what's best for the team. Your input matters in shaping the direction of the business, and you benefit from our collective success. It's job security with genuine involvement in decision-making.

What's the work-life balance really like at a fast-growing agency?

We're ambitious, but work to live, not the other way round. Our 98% Great Place to Work score didn't come from overworking people. We believe that well-rested, happy people who stop work on time do better work. Everybody works at home two days a week, and we have a work from anywhere scheme to allow you to make the most of holiday destinations or visiting family.

How do you handle career progression and professional development?

With decades of experience and continuous growth, we've built proper career pathways rather than just hoping people figure it out. We invest £1,590 per person per year in training (more than double the PRCA benchmark average), including CIPD programmes and our employee-led Innovation group that keeps everyone up-to-speed with the latest tech and trends. Plus, being employee-owned means we have genuine incentive to help you grow - your success is literally our collective success.

What types of clients do you work with, and will I get meaningful experience?

We specialise in B2B tech, working with clients across the spectrum from innovative startups to established global tech brands. We focus on helping tech brands with their growth challenges - whether that's breaking into new markets, scaling faster, or shifting perceptions. The work varies from strategic positioning to creative campaigns, and because we maintain long-term client relationships, you'll get to see real impact from your work rather than just churning through short-term projects.

What's the application process like, and what are you looking for?

We look for people who share our ambition and aren't afraid to put themselves forward. We want team members who can think creatively about B2B tech challenges and aren't content with "that's how it's always been done." We use objective skills tests in our recruitment process to prioritise ability over unconscious bias, and we actively recruit through apprenticeships to build a more diverse talent pool. If you're curious about our employee ownership model, excited about working for a purpose-driven B Corp, and want to shape the future of tech PR, we'd love to hear from you.

Want to know more about our journey? Check out our recent interview with PRmoment where Debby dives deeper into our employee-ownership model and what's next for Wildfire.