Tech PR. Built for Growth.

1 Sept

For the last few months we’ve been taking a long look at our strategy, our offering as an agency, and what really matters for the technology brands we work with.

Part of that has involved a refresh of our look — a new logo, a redesigned website, and a bit of spit and polish all over (you can read about that here). But more importantly we have sought to redefine what we represent, what we deliver for our clients, and what it means to be the UK’s leading tech PR agency.

The result is a new brand positioning that keeps one thing at the forefront: your growth.

Keeping things simple

Whether you need to reshape perceptions, build credibility in a new market, or accelerate growth, your business needs PR to deliver meaningful outcomes. You don’t want a shopping list of activities — you want results.

Yet too many credentials decks lead with services: media relations, content, influencer outreach, events.

That’s why our proposition is a promise, not a menu: Tech PR. Built for Growth. Practical programmes, clear metrics, and work that moves reputation and revenue in the same direction.

More focus means even stronger results

B2B tech is unlike any other sector. The audiences are complex, the products are intricate, and the pace of change is relentless. To do PR well here, you need specialists who understand the terrain.

That’s where Wildfire stands apart. We’ve spent more than 30 years working exclusively in tech. And because we’re focused on technology, we can offer you what larger generalist agencies struggle with: real expertise, not generic output.

The large agency model of endless junior teams producing volume is faltering in the face of AI. What brands like yours need is a partner who knows your market, your buyers, and your growth challenges inside out.

It’s this focus that has helped us become the UK’s #1 tech PR agency. More importantly, it’s the same focus that allows us to deliver meaningful results for clients every day.

Think.Bold: A process that works for you

However, our specialist knowledge doesn’t mean we get bogged down in unnecessary detail. Our focus also means we can cut to the chase — helping your business through clarity not complexity. Which is why our whole approach is built on a very simple proposition:

Think > Bold > Impact

Think >

Everything we do begins with insight. We’ve invested in the latest B2B audience tools and developed AI-powered personas so that we can craft compelling narratives that are based on the genuine buying behaviours and preferences of your audiences.

Bold >

Then we bring your stories to life with creative ideas designed to be remembered. Not gimmicks, but campaigns that set you apart, spark conversations, and ensure your brand gets the attention it deserves. This memorability is essential for unlocking growth in B2B tech.

Impact

Finally, we measure what really matters to your business and adapt in real-time. We’re investing in the latest tools to track awareness, perception, and engagement — including how your brand appears in AI search.

Think.Bold is a proven methodology for B2B PR that delivers real business growth.

Our values stay the same

While our process, and the way we describe ourselves, has evolved, our core values remain unchanged. Wildfire is still a B Corp. We’re still employee-owned. And we’re still committed to genuine 1-2-1 partnerships with our clients.

That means you’ll always have a team who cares about your business as much as you do, and who are invested in your long-term success.

What this means for you

If you’re leading communications at a technology brand, here’s our promise:

You’ll work with a team backed by more than 30 years of experience in tech PR.

You’ll benefit from our Think.Bold process, getting insights that add value, creative campaigns that drive discussion, and results tied to your business goals.

You’ll get clarity at every step — with a partner who shares the load and helps you move faster.

Your growth, our brief

Want to see how our new approach works in practice? Tell us what your business needs today and discover the impact of tech PR that’s built for growth.

Ben Smith

Strategy Director — Ben is focused on creating effective PR and marketing strategies that empower tech brands to turn their ambition into action.

Combining strategic thinking, an appetite for insights, and experience across the tech spectrum, including electronics, IT, cleantech and medtech, Ben delivers campaigns that get brands noticed.

An avid Arsenal supporter, Ben’s also been known to kick a ball about in his spare time and he’s pretty much a walking guide to ‘1,000 films to watch before you die’.