The technology retailers and brands use to sell, serve and understand their customers. That covers ecommerce and mobile commerce platforms, point-of-sale and in-store technology, payments, customer experience and loyalty tools, retail analytics, inventory and supply chain software. If retailers are your customers, we'd like to hear from you.

We start with the key messages and positioning your brand needs to communicate, then find the stories journalists actually want to write about. That means understanding what interests retail editors and finding compelling, newsworthy ways to bring your messages into those conversations. Often, we'll use original consumer research or insights from your own platform to create stories around the issues shaping retail, from changing shopping habits to the future of the high street. We'll also position your spokespeople as expert commentators, building your reputation on the issues your buyers care about.

Often, yes. Many customer experience, analytics and commerce platforms sell to marketers and retailers at the same time, and the two audiences read different publications and care about different things. Because we work across both sectors, we can shape one story for the marketing press and another for the retail trade, without the messaging pulling in different directions.

Yes. Retail tech businesses often sell to retailers in several countries, and shopping habits vary from one market to the next. Through PROI Worldwide, an international network of independent agencies, we work with local partners across Europe, North America and Asia Pacific who know the retail press and shoppers in their own markets, while our team runs the overall programme.

We have designed and delivered PR for retail and customer experience technology companies including Contentsquare, SAP Emarsys, Fullstory and Clicktale. Several of those campaigns were built on original data, from consumer research into stressed-out Christmas shoppers to a live tracker of online buying during the pandemic, built from SAP Emarsys sales data.

That sits alongside three decades of B2B technology PR, so we're used to explaining complex platforms to buyers who need to see a clear business case before they commit.

Retail tech PR usually runs on a monthly retainer, which gives you a team running media relations, commentary and content all year round. Research campaigns and launches can also be scoped as standalone projects. The budget depends on what you want to achieve and which markets you want to reach, so the easiest way to find out is to tell us about your plans.

London is home to many of the UK's biggest retailers, the retail trade press and a busy calendar of industry events. Being here means we know the journalists covering the sector, we can get your spokespeople in front of them in person, and we can help you make the most of the events where retail buyers gather.

We're technology specialists as well, so we can explain how your platform works and, more importantly, what it changes for a retailer's sales, margins or customer experience.

We build a bespoke measurement framework around your marketing objectives and wider business goals, agreeing what success looks like before any activity begins. Our approach measures PR across three areas: awareness, perception and engagement, so we're looking beyond media coverage to understand the impact on your brand and business.

That could mean tracking visibility in search and AI, share of voice against competitors and how effectively we're communicating your key messages. We can also measure changes in audience perception, website traffic and inbound enquiries. By combining these measures, we can demonstrate PR's contribution to your objectives and use the findings to continually improve our strategy.