Mapping RentTech

The RentTech revolution

When PropTech exploded into the tech scene a critical area was missing: rentals. Our campaign changed that, making digital lettings platform Goodlord the champion of all things rental for landlords, lettings agents, and the millions living in rented accommodation.

Through our proactive media campaign and creative activations, including a rental tube map and supergraphic, we established RentTech as a new category — and Goodlord as its go-to industry commentator.