Worst. Ad. Ever.

Ad targeting is broken

Bango had a potentially game-changing technology for online ad campaigns. But with low brand awareness and an entrenched search marketing model to challenge, it needed a bold statement.

Our campaign tackled the failures of online ads head-on with a clear message: search advertising is broken.

By buying the world’s worst billboard in the middle of nowhere, we exposed the futility of ads that miss their audience. Backed by a microsite and original data on the limits of search ads, the Worst Ad campaign delivered Bango’s most effective PR to date.

The stunt boosted awareness among marketing professionals and generated valuable sales leads — proving how tech PR drives real impact for ambitious brands.