The Quiet Critics

Silent no more

Fullstory’s analytics track subtle website behaviour, like mouse movements and ‘rage’ clicks. Tasked with promoting the tech as the alternative to traditional customer feedback, our campaign highlighted the impact of ignoring those who remain silent about negative online experiences: the ‘Quiet Critics’.

A tech PR media relations programme led by influencer and professional complainer Helen Dewdney (The Complaining Cow) unveiled the Quiet Critics in a new report, securing coverage across marketing, CX, and retail media, driving web traffic and positioning Fullstory’s platform as the alternative to traditional feedback tools.