Marketing Beasts

A beast of a campaign

Inspired by the BlueVenn Beast brand mascot, we brought to life BlueVenn’s proposition in an illustrated storybook — part of a creative tech PR campaign: The Mythical Beasts of Marketing.

We told the tale of George the Marketer slaying the beasts of marketing — from the ‘cyclops’ of single customer view to the three-headed ‘hydra’ of audience segmentation — with his trusty sword, BlueVenn.

The platform for a stream of beast-led content campaigns, our approach turned a budding brand into a marketing monster.