Stress Shopping

From stress to sales

Clicktale’s analytics turned online chaos into seamless shopping ahead of the Christmas retail frenzy, with Wildfire’s ‘Stressed Out Shoppers’ tech PR campaign putting bad customer experiences under the microscope. 

We blended consumer research, expert psychologist insight, and a tongue-in-cheek ‘stress survival kit’ for journalists to dramatise the problem. The result? National headlines, trade buzz, and Clicktale positioned as the must-have tech for frictionless customer journeys — right when retailers needed it most.