The Road Ahead

Spotlight on a niche sector

Samsara’s Connected Operations platform enables fleet-based businesses to improve efficiency and safety — but the tech-focused proposition wasn’t speaking to the real users of the platform: fleet managers and drivers.

Through an integrated tech PR campaign, with industry research at its core, our Road Ahead platform elevated Samsara's narrative. A hero content piece, media newsjacking, and amplification through LinkedIn and Samsara’s blog put the spotlight on the real-world challenges facing fleet managers and their teams.