Digital Vending Machine

Bango

#Subscriptions #Telecoms #AdTech

Orange laurel wreath with the words "Winner" at the top, "Best Lead Gen Campaign" in the middle, in bold orange letters.
Winner: B2B PR Campaign of the Year
Award badge with orange laurel wreaths on each side, featuring the text 'Winner Best Use of Content' in orange.
Orange laurel wreath surrounding the words "Winner," "Best Thought Leadership" in bold red font.

1740

Media articles

240

Leads

9

High-value deals

Creating a product category

Digital payments provider Bango wanted to pivot its business to capitalise on the rapidly growing ‘subscription economy’, with a new Resale product that enabled telcos to instantly offer tailored deals for 150+ global subscription brands.

Wildfire’s bold tech PR campaign put Bango in the spotlight with telcos. Our Digital Vending Machine concept, the creation of the Super Bundling product category, and smart media engagement generated widespread coverage and sales — taking Bango from niche technical play to telco must-have.

Bango Vending Machine Campaign

“Wildfire has deep knowledge and understanding of our business, which has massively contributed to establishing the Digital Vending Machine.”

Giles Tongue, VP of Marketing, Bango

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