Digital Vending Machine
Bango
#Subscriptions #Telecoms #AdTech
Winner
Best Lead Gen Campaign
Winner
B2B PR Campaign of the Year
Winner
Best Use of Content
Winner
Best Thought Leadership
1740
Media articles
240
Leads
9
High-value deals
Creating a product category
Digital payments provider Bango wanted to pivot its business to capitalise on the rapidly growing ‘subscription economy’, with a new Resale product that enabled telcos to instantly offer tailored deals for 150+ global subscription brands.
Wildfire’s bold tech PR campaign put Bango in the spotlight with telcos. Our Digital Vending Machine concept, the creation of the Super Bundling product category, and smart media engagement generated widespread coverage and sales — taking Bango from niche technical play to telco must-have.
“Wildfire has deep knowledge and understanding of our business, which has massively contributed to establishing the Digital Vending Machine.”
Giles Tongue, VP of Marketing, Bango
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