Making a Noise

Top of the Pops

Blue came to Wildfire as a respected niche audio brand. Over three years, we propelled them into the mainstream — winning over gamers, lifestyle tastemakers, beauty influencers, and some of the UK’s biggest creators, including Joe Sugg. 

Our influencer-led PR drove product love from streamers to podcasters, with coverage from TechCrunch to national press. The buzz opened new markets, fuelled rapid business growth, and helped secure Blue’s Logitech acquisition — paving the way for Wildfire to win Logitech too.