Sixty in Style

A royal toast to Technics

With no new specs or features to highlight, we needed to think outside the box for the launch of theTechnics l champagne colour AZ100 earbuds, launched to celebrate the 60th anniversary of the Technics brand

Hampton Court Palace Festival provided the perfect back-drop for a pop-up booth, encouraging festival goers to spin the wheel to try to win a set of AZ100s, and a VIP experience for carefully selected influencers. The result: a regal celebration that drove a peak in a brand awareness for the legendary brand.