Embracing Kanso

Epson x Marie Kondo

With the launch of a new line of aesthetically pleasing projectors, Epson wanted to reach a new audience — interior design enthusiasts.

Our idea: introduce kanso — the Japanese principle of purposeful simplicity — through a decluttering lens, partnering with tidying authority Marie Kondo to deliver practical, immediately actionable tips on how consumers can support a minimalist lifestyle with projectors.

Timed for consumers' annual spring cleaning, our campaign generated coverage across national, lifestyle, and design-focused media, with influencers showcasing the kanso-supporting projector on social media.