Projecting Success

Creating launch buzz

Creating buzz around a new product isn’t easy in a highly-competitive market, even for a leading projector brand, but our 2021 influencer engagement, promotional activations and product reviews ensured the new Epson EF-12 projector stood out from the crowd.

Tech influencers made the EF-12 the star of unveiling videos, stories and posts, targeted paid promotions hit our audience of 20 to 45-year-old males, and in-depth reviews from respected tech journalists ensured a high impact launch for the new projector.