Showstopper

Stepping into the spotlight

Xperi powers extraordinary audio and video experiences in hundreds of millions of homes across the world. But as the ingredient brand inside the world’s largest consumer tech brands, its intrinsic role gets lost in their noise.

Tasked with re-invigorating Xperi awareness in Europe, our intensive IFA campaign connected execs with media and analysts through pre-show briefings, on-stand demos, and visits to the Xperi experience at the flagship Showstoppers event — propelling the brand to new heights of visibility in consumer and broadcast trade media.