Why do so many CEOs still see marketing as a support function rather than a driver of business growth? In this episode of the Wildfire Tech PR Podcast, Alex Warren, Associate Content Director, is joined by Richard O'Connor, CEO of B2B Marketing and Propolis, to discuss the findings from The CEO Blind Spot — Propolis's latest research report. Read the full The CEO Blind Spot report: https://www.b2bmarketing.net/reports/...
The CEO blind spot: Why B2B marketing isn't getting credit | Episode #4: Wildfire - Tech PR Podcast
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