What makes a CMO choose one technology brand over another? In this episode of the Wildfire Tech PR Podcast, Ben Smith, Head of Insights & Strategy, and Alex Warren, Associate Content Director, unpack the findings from CMO Decoded 2026 — Wildfire’s latest audience insights report based on conversations with 100 CMOs. The discussion explores how today’s marketing leaders discover new technology suppliers, what content captures their attention, and the factors that influence buying decisions. Read the full CMO Decoded report: https://www.wildfirepr.com/cmo-decoded
