With Wildfire's very own AI lead, Luke Proctor, Episode 2 explores AI search and GEO (Generative Engine Optimisation). We discuss what brands should be doing to get recommended by AI search platforms, how you can use LinkedIn for better PR impact and the similarities between SEO and GEO practices. To accompany this episode, you should also read our '(Almost) Everything You Need to Know About GEO in PR' guide, which can be found here: https://www.wildfirepr.com/guide-to-geo-in-pr
