What makes a CIO trust and shortlist one technology brand over another? In this episode of the Wildfire Tech PR Podcast, Louise Palmer, Joint MD, and Alex Warren, Associate Content Director, unpack the findings from CIO Decoded 2026 — Wildfire’s latest audience insights report, based on research with 100 UK CIOs. The discussion explores how today’s CIOs discover and evaluate technology suppliers, what builds their trust and how AI is changing the way buying decisions are made. Read the full CIO Decoded report: https://www.wildfirepr.com/cio-decoded
