Wildfire secures consumer tech client wins with Anker SOLIX and Yale Home

Tech PR agency Wildfire has strengthened its consumer tech portfolio with two new client wins, securing energy storage brand Anker SOLIXand smart security leader Yale.

Anker SOLIX has appointed Wildfire to deliver a UK PR programme that drives increased expand awareness of its home energy solutions, including portable power stations and solar storage systems.

The work will focus on raising Anker SOLIX's profile among consumer, technology, and sustainability media, positioning the brand at the forefront of the growing home energy independence conversation.

Wildfire’s appointment by Yale UKI will see the tech PR agency deliver media and influencer-focused campaigns for Yale’s security portfolio, helping to drive awareness of its latest connected home protection and mechanical security solutions.

The work will focus on proactive media relations, product launches, thought leadership and insight-led storytelling that demonstrates how consumers can better protect their homes, families, and belongings through smarter security solutions.

Speaking on the new wins, Debby Penton, CEO at Wildfire, commented:

"Winning Anker SOLIX and Yale is a fantastic addition to Wildfire's growing portfolio. As a specialist tech PR agency, we work with companies that are transforming the way people live and work, and both brands are leaders in categories that are shaping the future of the connected home.

"From helping consumers take greater control of their energy use to making homes safer and more connected, both brands have compelling stories to tell. We're looking forward to helping strengthen their presence in the UK market and support their continued growth."