Ruining Hollywood

IS Decisions

#IT #Cybersecurity #Security

3500+

Web visitors

105%

Increase in trials

42%

Increase in sales

Box office to bottom line

Explaining complex security software is no easy task. IS Decisions challenged Wildfire to make it simple — and unforgettable. 

Our IS Decisions Ruins Hollywood video reimagined blockbuster moments derailed by robust security: alien viruses in Independence Day — blocked; MI6 data theft — firewalled. Hosted on an interactive landing page, the campaign entertained, educated, and drove action. The result? Record engagement and a 42% sales surge, proving that well-executed tech PR can make security stories as compelling as cinema while delivering serious business impact.

A sunset view of the Hollywood sign with the words "We have ruined" written above it.

“Wildfire’s content generation was vital to the success of our sales — the results speak for themselves.”

Chris Bunn, Marketing Director, IS Decisions

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