C-Suite Influencers

Building executive influence

ServiceNow wanted to cement its place as a global tech thought leader. Wildfire’s digital executive tech PR programme transformed senior EMEA spokespeople into recognised industry influencers through opinionated, authentic, and data-driven content. 

Using a ‘create once, publish everywhere’ approach, we maximised impact by publishing on ServiceNow blogs, LinkedIn, and amplifying across paid, earned, and social channels. The result? A clear boost in awareness, stronger connections with key audiences, and EMEA executives positioned as authoritative voices on the topics they care about the most.