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The UK's #1 blog for technology PR, comms, and marketing tips.

How I tried (and failed) to write a press release with AI and machine learning

The Wildfire Team 09/01/2018 The Wildfire Team 09/01/2018

How I tried (and failed) to write a press release with AI and machine learning

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Young people and tech — why we shouldn’t rush to judgement

The Wildfire Team 02/01/2018 The Wildfire Team 02/01/2018

Young people and tech — why we shouldn’t rush to judgement

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Reciprocity in PR: What do you expect?

The Wildfire Team 21/12/2017 The Wildfire Team 21/12/2017

Reciprocity in PR: What do you expect?

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Social media — the good, the bad and the ugly

The Wildfire Team 23/10/2017 The Wildfire Team 23/10/2017

Social media — the good, the bad and the ugly

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PR measurement: why we must break the shatterproof ruler

The Wildfire Team 06/10/2017 The Wildfire Team 06/10/2017

PR measurement: why we must break the shatterproof ruler

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Will Vimeo be able to crack the live streaming market?

The Wildfire Team 28/09/2017 The Wildfire Team 28/09/2017

Will Vimeo be able to crack the live streaming market?

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AI in Hiring: Efficiency or the End of the Human Touch?

The Wildfire Team 11/09/2017 The Wildfire Team 11/09/2017

AI in Hiring: Efficiency or the End of the Human Touch?

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Elon Musk calls for a ban on killer robots

The Wildfire Team 25/08/2017 The Wildfire Team 25/08/2017

Elon Musk calls for a ban on killer robots

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Best PR stunts: can slim budgets still deliver big results?

The Wildfire Team 04/08/2017 The Wildfire Team 04/08/2017

Best PR stunts: can slim budgets still deliver big results?

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The Wildfire Team 02/08/2017 The Wildfire Team 02/08/2017

Cello Electronics hires Wildfire to raise brand awareness in the UK

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My name’s Louise, and I’m… a Xennial

The Wildfire Team 28/07/2017 The Wildfire Team 28/07/2017

My name’s Louise, and I’m… a Xennial

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PR stunts: fake it to make it

The Wildfire Team 26/07/2017 The Wildfire Team 26/07/2017

PR stunts: fake it to make it

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Graduates in the tech world

The Wildfire Team 10/07/2017 The Wildfire Team 10/07/2017

Graduates in the tech world

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Thinking about a new PR career? Look no further…

The Wildfire Team 23/06/2017 The Wildfire Team 23/06/2017

Thinking about a new PR career? Look no further…

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Disrupt or be disrupted: every company should be a technology company now

Alex Warren 14/06/2017 Alex Warren 14/06/2017

Disrupt or be disrupted: every company should be a technology company now

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From AVE to attribution – the PR measurement debate rattles on

Alex Warren 09/06/2017 Alex Warren 09/06/2017

From AVE to attribution – the PR measurement debate rattles on

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A nostalgic look at 80s tech on VCR Day

The Wildfire Team 09/06/2017 The Wildfire Team 09/06/2017

A nostalgic look at 80s tech on VCR Day

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A brief history of the death of the press release

The Wildfire Team 24/04/2017 The Wildfire Team 24/04/2017

A brief history of the death of the press release

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Experiment 2: Is the press release dead?

The Wildfire Team 24/04/2017 The Wildfire Team 24/04/2017

Experiment 2: Is the press release dead?

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Alexa, what’s the point of you?

The Wildfire Team 26/01/2017 The Wildfire Team 26/01/2017

Alexa, what’s the point of you?

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