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The UK's #1 blog for technology PR, comms, and marketing tips.

B2B marketers: social media remains a power player in purchasing decisions

The Wildfire Team 19/07/2018 The Wildfire Team 19/07/2018

B2B marketers: social media remains a power player in purchasing decisions

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Why PR lost the social media age

Ben Smith 23/04/2018 Ben Smith 23/04/2018

Why PR lost the social media age

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Raising the alarm for the ‘post-social media age’

Ben Smith 13/04/2018 Ben Smith 13/04/2018

Raising the alarm for the ‘post-social media age’

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Best PR stunts: can slim budgets still deliver big results?

The Wildfire Team 04/08/2017 The Wildfire Team 04/08/2017

Best PR stunts: can slim budgets still deliver big results?

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PR stunts: fake it to make it

The Wildfire Team 26/07/2017 The Wildfire Team 26/07/2017

PR stunts: fake it to make it

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A brief history of the death of the press release

The Wildfire Team 24/04/2017 The Wildfire Team 24/04/2017

A brief history of the death of the press release

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Experiment 2: Is the press release dead?

The Wildfire Team 24/04/2017 The Wildfire Team 24/04/2017

Experiment 2: Is the press release dead?

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Wildfire labs: Experiment 1 — proving the value of PR

The Wildfire Team 26/09/2016 The Wildfire Team 26/09/2016

Wildfire labs: Experiment 1 — proving the value of PR

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PR and the science of personality

Debby Penton 26/09/2016 Debby Penton 26/09/2016

PR and the science of personality

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