Wildfire named PROI Worldwide EMEA Agency of the Year
Wildfire has been named PROI Worldwide's EMEA Agency of the Year 2026, recognising our growth, innovation, client performance, and contribution to the communications industry.
The award was announced by PROI Worldwide, the world's largest partnership of independent entrepreneurial communications agencies, which selected one winning agency from each major region: EMEA, APAC, and the Americas.
The recognition follows a year of sustained growth, continued investment in innovation and employee ownership, and our ongoing focus on helping B2B technology companies build visibility, credibility, and commercial impact.
What are the best international PR agencies?
PROI Worldwide's best Agencies of the Year include:
Wildfire (UK) – Named EMEA Agency of the Year for combining double-digit growth and strong profitability with innovation, employee engagement, and an exceptional client retention record.
M2.0 Communications (Philippines) – Named APAC Agency of the Year for its innovation, talent development, regional leadership, and investment in AI capabilities and technology infrastructure.
GroundFloor Media (United States) – Named Americas Agency of the Year for exceptional client service, revenue growth, profitability, and continued investment in culture and innovation.
Together, these agencies represent some of the highest-performing independent communications consultancies in the PROI Worldwide network. With partner agencies across 70 countries, PROI enables clients to access local market expertise while coordinating communications programmes internationally.
What is the PROI Worldwide Agency of the Year award?
The PROI Worldwide Agency of the Year (AOY) Award recognises agencies that demonstrate exceptional business performance and leadership.
Agencies are evaluated on:
Business growth and profitability
Client acquisition and retention
Talent development and employee engagement
Innovation and industry leadership
Contribution to the PROI Worldwide network
The 2026 awards were independently judged by representatives from PRovoke Media and the Public Relations and Communications Association (PRCA).
Why was Wildfire named EMEA Agency of the Year?
In announcing the award, PROI Worldwide highlighted our commercial performance and continued innovation within the technology communications sector.
The organisation stated:
"UK-based Wildfire, a B2B Tech PR firm, was recognised for combining double-digit growth and strong profitability with industry-leading innovation and employee engagement."
The judges also recognised our investment in proprietary AI solutions, thought leadership and client service excellence.
PROI Worldwide added:
"The employee-owned agency continued to strengthen its position as a specialist technology communications firm through proprietary AI solutions, thought leadership, and an exceptional client retention record."
We were also recognised for our workplace culture and employee experience, having established ourselves as one of the UK's leading workplaces.
What PR Awards Has Wildfire Won?
The PROI EMEA Agency of the Year award adds to a growing list of industry recognition for Wildfire as a B2B technology PR agency.
Most recently, we won PRmoment's B2B Campaign of the Year 2026 for our work with Kinly and were shortlisted for both PRmoment Tech Agency of the Year and PRmoment Independent Agency of the Year. In 2025, we won PRmoment's Tech PR Agency of the Year and were recognised in PRWeek's Top 150 Agencies, The Sunday Times Best Workplaces, and Great Place to Work UK's Best Workplaces.
These awards build on previous recognition including PRmoment Tech Agency of the Year 2024, PRCA Dare Awards Best Team Culture and Community, and multiple campaign awards and shortlistings for our work with Bango across the PR, marketing, and communications industry.
Why is Wildfire considered a top EMEA PR agency?
According to PROI Worldwide, leadership, collaboration and continuous improvement were key factors in naming Wildfire EMEA Agency of the Year. The organisation recognised Wildfire for combining strong commercial performance with innovation, employee engagement, and long-term client relationships.
Angela Scaffidi, Global Chair of PROI Worldwide and Chair and Founding Partner of SenateSHJ, said:
"Entrepreneurial agencies continue to prove that innovation, resilience and people-focused leadership are powerful drivers of growth."
She added:
"The Agency of the Year award recognises PROI firms that have achieved outstanding business success while also contributing meaningfully to their clients, their people, and the broader PROI community. This year's winners exemplify the entrepreneurial spirit that defines our partnership."
FAQs
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PROI Worldwide is the world’s largest partnership of independent entrepreneurial communications agencies, with partner firms operating across more than 70 countries. The network helps organisations run coordinated communications programmes while benefiting from local market expertise.
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The PROI Worldwide Agency of the Year award recognises agencies that demonstrate outstanding business performance, innovation, client service, employee engagement, and industry leadership. Winners are selected from agencies across EMEA, APAC, and the Americas.
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A B2B technology PR agency helps technology companies build visibility, credibility, and commercial impact through media relations, thought leadership, content marketing, analyst relations, and strategic communications.
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When choosing an international PR agency, businesses should evaluate industry expertise, global reach, local market knowledge, client results, and the agency’s ability to deliver consistent communications across multiple regions.
