Work Different

Qualtrics

#SaaS #EnterpriseTech #HR

100+

Pieces of coverage

70

Quality backlinks

500+

Report downloads

Employee experience exposé

When work changed overnight, Qualtrics wanted to uncover what leaders were missing. Wildfire’s Work Different study revealed the hidden impact on UK employees — and made headlines. 

A steady drumbeat of stats, news, and thought leadership — part of a sustained tech PR programme during COVID —  scored 100+ hits across The Telegraph, Forbes, The Times, and more.

The campaign drove national awareness, thousands of report downloads, and a strengthened sales pipeline. ‘Work Different’ went on to become the lead messaging for Qualtrics’ campaigns and events around the world.

Large billboard on the side of a brick building displaying a promotional poster for George Clooney with the slogan 'adapting to change through disruption', and the phrase 'work different' at the top, with a website address 'workdifferent.com' at the bottom.

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