What journalists really want from PR in 2027

Thursday 19th November | Impact Hub, London

Meet journalists from Fortune and TechRadar — with more to be announced.

Hear what journalists really think about PR, pitching and media relations, then meet them face-to-face over drinks.

What makes a journalist pay attention to your brand? Do relationships matter more than the strength of the story? Can journalists always spot AI-written outreach?

Media Mythbusters is a free event that brings together four leading journalists from national news, business media and the technology press for a candid panel discussion about what actually gets their attention and what PR professionals still get wrong.

We’ll put some of PR’s biggest myths to the journalists and ask them to vote agree or disagree. Expect candid answers, real examples and practical advice on what actually works with the media in 2027.

Following the panel, meet the journalists over drinks, ask questions and network with peers from across the PR industry.

⌚️ Time: 4pm – 6pm

🗓️ Date: Thursday 19th November

📍 Location: Impact Hub, Regent’s Place, London NW1 3DX

Journalist panel

  • A young woman with long, wavy brown hair and blue eyes smiling at the camera against a dark background.

    Orianna Rosa Royle

    Award-winning Fortune journalist covering leadership, careers and the future of work.

  • Close-up of a man smiling, showing his teeth, with short dark hair, wearing a dark shirt, and standing in a room with a blueish wall background.

    Mike Moore

    TechRadar Pro Deputy Editor overseeing news and contributed content across enterprise technology.

  • A gray silhouette of a person's head and shoulders on a light gray background.

    TBA

What to expect:

The conversation will explore the questions shaping relationships between technology brands, PR teams and journalists, including:

  • Is cold pitching dead?

  • Do relationships matter more than the strength of the story?

  • Are AI-written pitches always obvious?

  • What makes a spokesperson genuinely valuable to a journalist?

  • How have shrinking newsrooms changed what journalists need from PR?

  • What makes a company worth paying attention to in 2027?

There will also be an opportunity to ask the panel your own questions and compare experiences with other senior marketing and communications leaders.

A diverse group of people socializing at a gathering or party in a modern indoor venue with a marble bar in the background.
A woman with glasses, blonde hair, wearing a plaid shirt and jeans, sitting in a blue conference chair, holding a microphone, speaking to an audience during a panel discussion.

Who is it for?

Media Mythbusters is for senior technology marketing, PR and communications leaders looking to improve media relations, reputation and executive visibility.

You’ll get practical insight into how to:

  • How journalists assess stories and sources

  • How to strengthen your organisation’s media strategy

  • How to improve the quality and relevance of your outreach

  • How to prepare spokespeople for stronger media relationships

  • What journalists really think, rather than relying on assumptions

Book your place

Date: Thursday 19 November 2026
Time: 4pm – 6pm
Venue: Impact Hub, Regent’s Place, 1 Triton Square, London NW1 3DX

The venue is approximately a 10-minute walk from Euston, King’s Cross and St Pancras stations.

Join leading technology journalists and fellow senior marketing and communications leaders for an honest discussion about the future of PR and media relations and common myths.

This is a free event, but places are limited to keep the conversation focused, senior and genuinely useful.