What journalists really want
from PR in 2027
The Telegraph, The Independent, Fortune, TechRadar and more.
Hear directly from leading tech journalists as they challenge the biggest assumptions shaping media relations.
What makes a journalist pay attention to your brand? Do relationships matter more than the strength of the story? Can journalists always spot AI-written outreach?
Media Mythbusters brings together four journalists representing national news, business media, the technology trade press and freelance journalism — giving PR and communications leaders a broad view of today’s media landscape.
The speakers will respond to a series of statements with a simple agree-or-disagree vote before explaining their positions. Expect honest opinions, real newsroom perspectives and practical advice on pitching stories, developing spokespeople and building stronger relationships with journalists in 2027.
The discussion will be followed by drinks and networking with the panel and fellow senior marketing, PR and communications leaders.
⌚️ Time: 4pm – 6pm
🗓️ Date: Thursday 19th November
📍 Location: Impact Hub, Regent’s Place, London NW1 3DX
Journalist Panel
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Howard Mustoe
Former Independent news editor with experience across The Telegraph, BBC Radio 4 and Bloomberg.
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Orianna Royale
Award-winning Fortune journalist covering leadership, careers and the future of work.
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Mike Moore
TechRadar Pro Deputy Editor overseeing news and contributed content across enterprise technology.
What to expect:
The conversation will explore the questions shaping relationships between technology brands, PR teams and journalists, including:
Is cold pitching dead?
Do relationships matter more than the strength of the story?
Are AI-written pitches always obvious?
What makes a spokesperson genuinely valuable to a journalist?
How have shrinking newsrooms changed what journalists need from PR?
What makes a company worth paying attention to in 2027?
There will also be an opportunity to ask the panel your own questions and compare experiences with other senior marketing and communications leaders.
Who is it for?
Media Mythbusters is designed for senior technology marketing, PR and communications leaders responsible for media relations, brand reputation, thought leadership and executive visibility.
It will be particularly valuable if you want to:
Understand how journalists assess stories and sources
Strengthen your organisation’s media strategy
Improve the quality and relevance of your outreach
Prepare spokespeople for more valuable media relationships
Hear directly from journalists rather than relying on assumptions
Book your place
Date: Thursday 19 November 2026
Time: 4pm – 6pm
Venue: Impact Hub, Regent’s Place, 1 Triton Square, London NW1 3DX
The venue is approximately a 10-minute walk from Euston, King’s Cross and St Pancras stations.
Join four leading technology journalists and fellow senior marketing and communications leaders for an honest discussion about the future of PR and media relations and common myths.
Places are limited to keep the conversation focused, senior and genuinely useful.