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The UK's #1 blog for technology PR, comms, and marketing tips.

PR’s role in supporting the sales funnel

Paula Fifield 18/03/2020 Paula Fifield 18/03/2020

PR’s role in supporting the sales funnel

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How the biometrics industry is responding to the world’s current pandemic

The Wildfire Team 05/03/2020 The Wildfire Team 05/03/2020

How the biometrics industry is responding to the world’s current pandemic

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Growing pAIns: the robot that can empathise with human suffering

Sammy Browning 03/03/2020 Sammy Browning 03/03/2020

Growing pAIns: the robot that can empathise with human suffering

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#SueYoureShoutingAtTea — why are nice people mean online?

The Wildfire Team 28/02/2020 The Wildfire Team 28/02/2020

#SueYoureShoutingAtTea — why are nice people mean online?

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Talk regulation to me. Rise of the AI masochists

Alex Warren 26/02/2020 Alex Warren 26/02/2020

Talk regulation to me. Rise of the AI masochists

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TikTok — is it here to stay? Only time will tell…

The Wildfire Team 24/02/2020 The Wildfire Team 24/02/2020

TikTok — is it here to stay? Only time will tell…

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Subscription addiction

The Wildfire Team 20/02/2020 The Wildfire Team 20/02/2020

Subscription addiction

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How sustainable tech could help save the planet

The Wildfire Team 14/02/2020 The Wildfire Team 14/02/2020

How sustainable tech could help save the planet

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How much do we depend on technology?

The Wildfire Team 11/02/2020 The Wildfire Team 11/02/2020

How much do we depend on technology?

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Techcercise — three apps to help you get in shape this year

The Wildfire Team 07/02/2020 The Wildfire Team 07/02/2020

Techcercise — three apps to help you get in shape this year

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Riding the electric highway: Chicken and egg aside, tech brands need to jump on the EV bandwagon

The Wildfire Team 29/01/2020 The Wildfire Team 29/01/2020

Riding the electric highway: Chicken and egg aside, tech brands need to jump on the EV bandwagon

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Spotting an imposter

The Wildfire Team 07/01/2020 The Wildfire Team 07/01/2020

Spotting an imposter

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The rise of the bedroom artist

The Wildfire Team 02/01/2020 The Wildfire Team 02/01/2020

The rise of the bedroom artist

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Merry techmas and an appy new year: How the latest toy tech compares to the old classics this Christmas

The Wildfire Team 20/12/2019 The Wildfire Team 20/12/2019

Merry techmas and an appy new year: How the latest toy tech compares to the old classics this Christmas

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Three tech solutions to help take the stress out of Christmas

The Wildfire Team 18/12/2019 The Wildfire Team 18/12/2019

Three tech solutions to help take the stress out of Christmas

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What a whopper: the underlying genius of Burger King’s bus stunt

The Wildfire Team 17/12/2019 The Wildfire Team 17/12/2019

What a whopper: the underlying genius of Burger King’s bus stunt

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Christmas gift guide: top 3 fashtech gifts that are fashionable and functional

Kiran Saini-Lewis 12/12/2019 Kiran Saini-Lewis 12/12/2019

Christmas gift guide: top 3 fashtech gifts that are fashionable and functional

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How technology is saving endangered animals

The Wildfire Team 10/12/2019 The Wildfire Team 10/12/2019

How technology is saving endangered animals

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Virtual influencers — are they good or bad for brands?

The Wildfire Team 05/12/2019 The Wildfire Team 05/12/2019

Virtual influencers — are they good or bad for brands?

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Computer says no: The need for explainable AI

Alex Warren 03/12/2019 Alex Warren 03/12/2019

Computer says no: The need for explainable AI

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