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The UK's #1 blog for technology PR, comms, and marketing tips.

How sustainable tech could help save the planet

The Wildfire Team 14/02/2020 The Wildfire Team 14/02/2020

How sustainable tech could help save the planet

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How much do we depend on technology?

The Wildfire Team 11/02/2020 The Wildfire Team 11/02/2020

How much do we depend on technology?

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Techcercise — three apps to help you get in shape this year

The Wildfire Team 07/02/2020 The Wildfire Team 07/02/2020

Techcercise — three apps to help you get in shape this year

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Riding the electric highway: Chicken and egg aside, tech brands need to jump on the EV bandwagon

The Wildfire Team 29/01/2020 The Wildfire Team 29/01/2020

Riding the electric highway: Chicken and egg aside, tech brands need to jump on the EV bandwagon

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Spotting an imposter

The Wildfire Team 07/01/2020 The Wildfire Team 07/01/2020

Spotting an imposter

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The rise of the bedroom artist

The Wildfire Team 02/01/2020 The Wildfire Team 02/01/2020

The rise of the bedroom artist

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Merry techmas and an appy new year: How the latest toy tech compares to the old classics this Christmas

The Wildfire Team 20/12/2019 The Wildfire Team 20/12/2019

Merry techmas and an appy new year: How the latest toy tech compares to the old classics this Christmas

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Three tech solutions to help take the stress out of Christmas

The Wildfire Team 18/12/2019 The Wildfire Team 18/12/2019

Three tech solutions to help take the stress out of Christmas

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What a whopper: the underlying genius of Burger King’s bus stunt

The Wildfire Team 17/12/2019 The Wildfire Team 17/12/2019

What a whopper: the underlying genius of Burger King’s bus stunt

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Christmas gift guide: top 3 fashtech gifts that are fashionable and functional

Kiran Saini-Lewis 12/12/2019 Kiran Saini-Lewis 12/12/2019

Christmas gift guide: top 3 fashtech gifts that are fashionable and functional

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How technology is saving endangered animals

The Wildfire Team 10/12/2019 The Wildfire Team 10/12/2019

How technology is saving endangered animals

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Virtual influencers — are they good or bad for brands?

The Wildfire Team 05/12/2019 The Wildfire Team 05/12/2019

Virtual influencers — are they good or bad for brands?

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Computer says no: The need for explainable AI

Alex Warren 03/12/2019 Alex Warren 03/12/2019

Computer says no: The need for explainable AI

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Lil Nas X, ‘Amuse’ and the technologically driven democratisation of the music industry

The Wildfire Team 28/11/2019 The Wildfire Team 28/11/2019

Lil Nas X, ‘Amuse’ and the technologically driven democratisation of the music industry

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Food for thought: the foodtech trends to look out for

Sammy Browning 26/11/2019 Sammy Browning 26/11/2019

Food for thought: the foodtech trends to look out for

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Facial recognition software: Is there a darker side to surveillance technology?

The Wildfire Team 22/11/2019 The Wildfire Team 22/11/2019

Facial recognition software: Is there a darker side to surveillance technology?

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Is competitive gaming here to stay?

The Wildfire Team 20/11/2019 The Wildfire Team 20/11/2019

Is competitive gaming here to stay?

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2020: Five trends driving change in consumer and business behaviours

Zoe McFarland 13/11/2019 Zoe McFarland 13/11/2019

2020: Five trends driving change in consumer and business behaviours

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Creative marketing campaigns: why the audience at Contagious last night got it wrong

Ben Smith 08/11/2019 Ben Smith 08/11/2019

Creative marketing campaigns: why the audience at Contagious last night got it wrong

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The many uses of motion capture

The Wildfire Team 01/11/2019 The Wildfire Team 01/11/2019

The many uses of motion capture

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