What it takes to win Tech PR Agency of the Year (twice)

It's nearly award writing season again. That time when agencies dust off their best work, polish up the case studies, and start crafting their entries.

As a tech PR agency and consecutive winner of the PRmoment Tech Agency of the Year, we thought it was time to lift the lid on what actually helped us win. Not because we're showing off (well, maybe a bit), but because the formula might surprise you.

What makes a great tech PR agency: The boring stuff matters

Having solid foundations and finances, and doing all the right things around culture, diversity, and client retention will go a long way to helping with a shortlisting. You need a profitable, well-run, stable business. Growth is desirable, but it's not always a given in the current economic climate. And you definitely need to deliver a safe, fair, and great place to work. These things are the backbone of any good business, and a compelling entry based on these could get you on the shortlist. 

You need to consistently deliver on promises to clients. Award-winning work is desirable, but it's not the be-all and end-all and it's pretty tough to win creative awards in B2B tech. That said, it's totally achievable. And the fact we've won creative awards for our clients helps us show we're more than just the agency that can tell a good story about itself — we're an agency that does award-winning work for clients too.

Building a successful tech PR agency: It's not just one thing

Wildfire has been around for decades, and we look at every little thing that we can do. You can't just have good client relationships. You can't just be creative. You can't just have solid financials.

Through the longevity of the business, we've been able to put in really good practices, processes, and values. We've had time to prove that we can live, breathe, and deliver on everything across the board.

But to be the winner, it’s important not to stand still. You need continuous improvement baked into everything you do.

Want to win PR awards?: You need a story!

Lots of good stats like financials, client retention, and employee diversity are definitely important. But what you really need to win awards — just like we tell our clients — is a good story. And this usually comes from that continuous improvement piece. It comes from the passion and purpose of the business in question, and demonstrates your ambition in initiatives that set you apart from the rest of the industry.

Last year, for example, we majored on our transition to becoming employee-owned, why that was important, but critically we highlighted the positive impact it’s had on our team and business performance in terms of client growth and team progression.

And this year? Well, you'll have to wait and see 🙂

Want to work with the UK’s #1 tech PR agency? Contact us here.