10 stats about B2B influencer marketing everyone should know
In our latest Wildfire Labs report, we explore the science behind influencer marketing and share five actionable tips for building influencer relations into your PR and marketing strategy.
But before you dive into the full guide, here are 10 must-know B2B influencer marketing statistics to get you started.
The Power of Influence in B2B
91% of B2B purchase decisions are influenced by word of mouth.
94% of marketers who have used influencers say it’s an effective tactic.
Influencer relations generate 11x the ROI of other B2B digital marketing activities.
Adoption of Influencer Marketing
49% of B2B marketers want to experiment with influencer relations as part of their strategy.
31% of influencer campaigns are now focused on B2B brands.
57% of marketers plan to fully integrate influencer relations into their activities.
Investment in Influencer Relations
54% of brands report increased leads and revenue from influencer marketing.
76% of influencers value brands that give them creative freedom, making collaboration more impactful.
40% of Twitter/X users have made a purchase directly from an influencer recommendation.
In the US, 7% of companies have already invested more than $1 million annually in influencer marketing — a figure that continues to grow in 2025.
Ready to Build Your Influencer Strategy?
Influencer marketing is no longer just for consumer brands. For B2B marketers, it’s become a proven way to drive credibility, engagement, and sales.
Download The Science of B2B Influence to get your customised list of top influencers in your industry and learn how to put these insights into action.
To find out more about how you can use B2B influencers in your marketing, or to download a customised list of the top influencers in your industry, click here.
