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Wildfire appointed strategic PR partner for enterprise video delivery specialist, Kollective

Posted by Paula Fifield on 9th May 2017

Wildfire has been appointed as strategic PR partner for Kollective, a global provider of video delivery solutions to international brands including HSBC, PayPal, Nestle and Unilever.

Kollective enables large enterprises to communicate effectively with employees through live and on-demand video by overcoming the bandwidth challenges of traditional streaming. Wildfire’s remit is to build awareness of Kollective in the UK and USA by promoting the benefits of video communication in building an engaged workforce – a challenge for all geographically-dispersed businesses.

Debby Penton, MD of Wildfire, commented: “Everyone knows the importance of video, especially when engaging younger workers, yet most businesses still rely on email for internal communications due to the technical challenges of sharing video simultaneously throughout a global organisation. Kollective has enabled many high profile enterprises to transform employee engagement through video and we are looking forward to launching our campaign to help them attract even more customers.”

Dan Vetras, CEO of Kollective, said: “We’ve known the team at Wildfire for a long time and as soon as we were ready to tell our story to the world we knew they would be the ideal partner to help us build awareness and support sales. The team demonstrated a clear understanding of our market, with a creative approach that will ensure we stand out from the competition.”


Paula Fifield

Paula began working with the agency in 2007 as Business Development Director and was appointed as a board director in 2011. Prior to Wildfire, Paula worked at Sun Microsystems, Orange and Morse Group in a range of marketing, customer relationship management and business development roles.