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Jaguar Land Rover bringing good news for electronics suppliers in the Midlands

Posted by Andrew Shephard on 10th September 2013

JaguarI knew I bought Jaguars for a reason.

It’s really cheering to see Richard Wilson’s piece on the benefit the UK electronics industry should see from Jaguar Land Rover’s welcome investment in Solihull.

The Midlands quite literally ‘made’ those excellent brands and it will be great to see two things as a result. Firstly, the shot in the arm it will give the education system to meet the need for graduate talent locally. And secondly, a tangible incentive for those ‘undecided’ students struggling with GCSE choices to choose solid engineering disciplines, including electronics, as their ultimate goal. Because great cars, especially ones built from aluminium, are cool right?

Sincerely, A Petrol-head

photo credit: dok1

Andrew Shephard

Andrew’s engineering background and ‘fluff-free’ attitude combined with probably the broadest knowledge of technology installed in one PR brain ensures critical insight for Wildfire’s clients. He has driven campaigns for major forces in the semiconductor industry over 18 years including NEC Electronics, Sun Microelectronics and TSMC along with game-changing start-ups like Achronix and Nujira.

  • Darren Willsher

    Interesting point on the electronics industry – on The Today show this morning the Chief Exec was saying electronics is an area they struggle to recruit in, so hopefully this gets more people into the profession.

  • Joe McNamara

    Around 1,800 jobs I’ve heard. So much automotive manufacturing and engineering prowess going to waste in the Midlands with the various factory closures in the last couple of decades. Hopefully this breathes life back into it. Although I hear Jeremy Clarkson isn’t keen on the cars us Midland folk put together yesteryear…