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Jaguar Land Rover bringing good news for electronics suppliers in the Midlands

Posted by Andrew Shephard on 10th September 2013

I knew I bought Jaguars for a reason.

It’s really cheering to see Richard Wilson’s piece on the benefit the UK electronics industry should see from Jaguar Land Rover’s welcome investment in Solihull.

The Midlands quite literally ‘made’ those excellent brands and it will be great to see two things as a result. Firstly, the shot in the arm it will give the education system to meet the need for graduate talent locally. And secondly, a tangible incentive for those ‘undecided’ students struggling with GCSE choices to choose solid engineering disciplines, including electronics, as their ultimate goal. Because great cars, especially ones built from aluminium, are cool right?

Sincerely, A Petrol-head

photo credit: dok1

Andrew Shephard

Andrew’s engineering background and ‘fluff-free’ attitude combined with probably the broadest knowledge of technology installed in one PR brain ensures critical insight for Wildfire’s clients. He has driven campaigns for major forces in the semiconductor industry over 18 years including NEC Electronics, Sun Microelectronics and TSMC along with game-changing start-ups like Achronix and Nujira.