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Wolfson Microelectronics

Raising the awareness of Wolfson Microelectronics worldwide through an international PR campaign, plus encouraging the association of Wolfson with audio quality.

Our Approach

As Wolfson’s lead agency for international PR, Wildfire’s role was to manage the media outreach directly in Europe and coordinating five partner agencies across the US and Asia. This included:

  • Developing clear messaging
  • Media training global spokespeople
  • Ensuring a regular flow of news
  • Driving an authoritative technical article programme
  • Facilitating face-to-face interaction via global media tours for key launches.

The Results

57%

increase in media coverage across global electronics media

75

article placements worldwide, over the course of one year (up 47%)

280

face-to-face briefings with technology journalists

What Next?

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